OUR STORY

We are Financial-Driven Business Advisory Firm focusing on creating a better quality of life for entrepreneurs and business owners through better business. Based on our proven systems and tested methodologies as well as our experience in helping SMEs since 2006, we believe that we had contributed to the success in developing more than 8,000 entrepreneurs on one-on-one basis nationwide across more than 20 sectors.

We are the preferred choice Business Advisory Firm by Family-Owned SMEs.

GET TO KNOW US

The Las Vegas-based ActionCOACH (formerly known as Action International) business coaching concept was pioneered in 1993 by its founder, Brad Sugars. The franchise brand continues to blaze the trail and serves as the business coaching industry’s most innovative company. It has grown to be the World’s Number One business coaching firm, with hundreds of proven systems and strategies that are guaranteed to get results. Each Franchisee had been hand-selected and carefully picked based upon their breadth of industry experience, coupled with their passion, commitment and desire to guide and advise the next generation of business leaders across every industry or sector imaginable.

Subang Jaya-based entrepreneur Dr Asri Jusoh, who brings with him an extensive employment experience in Managerial and Financial Accounting, Auditing and Corporate Finance, started the franchise business operations under the brand name of ActionCOACH Subang Jaya in 2006, as one of Malaysian Franchisees for ActionCOACH until 2015, with the primary objective to popularize and grow in the field of business advisory in Malaysia, providing business re-education, innovative strategies consultation and advisory to business owners who are seeking assistance as well as material advice to grow and transform their businesses. In 2016, the new brand name Action Business Advisors Malaysia or commercially known as ABA Malaysia was established and continues the 10-year financial-driven advisory approach, core competencies and practices during the franchise systems, working directly with business owners from start-up to growth and investible levels, focusing strictly on business systemization that brings businesses towards high level of liquidity, profitability & solvency through designing, implementing, monitoring and advising on the restructuring plans and strategies for more than 8,000 SMEs from over 20 business sectors nationwide on a one-on-one basis, for better growth, stability and sustainability. 

 

We are one of Malaysia's most talked-about business advisory firms for small businesses. In fact, we are the preferred choice business advisory firm by family-owned SMEs. Our story is that ABA Malaysia built on the foundations of big dreams, courage and integrity. We believe in the goodness of business and building clients businesses that advance community well-being and national prosperity. We bring together the art and science of business management, putting principles before profits.

One thing we saw was that most small business owners are really good at their trade or profession but were never really taught how to run a business, and end up working harder and longer trying to figure out how it is all supposed to work. Statistics (SME Corp Malaysia, 2020) tell us almost 50% of small businesses end up failing in the first 5 years and large number do it the tougher way than they have to. Apart from helping small business owners in managing their Time, Team and Money, we also emphasise on their Liquidity, Profitability and Solvency.

In transforming small businesses to become more effective & efficient, our Advisory Programs focus on 4 core areas:

Business Systems
Standard Operating Procedures
Key Results Areas & Key Performance Indicators
Human Capital Development

Vision

To be the Preferred Business Advisory Firm by Entrepreneurs in Transforming their Business.

Mission

To Bring Entrepreneurs' Mindsets at par with the Business Standards and Requirements.

Our Tagline

We Bring Back the Excitement in Your Business.

Our Approach

We are Systems-Based and Financial-Driven Business Advisory Firm.

We subscribed to

ActionCOACH's

14 Points of Culture

Commitment

Teamwork

Ownership

Balance

Integrity

Fun

Excellence

Systems

Communication

Consistency

Success

Gratitude

Education

Abundance

OUR FRAMEWORKS

10 Areas of Business Competitiveness :

CUSTOMER SERVICE

SALE

MARKETING

TEAM

STRATEGIC PLAN

BUDGETING & LIQUIDITY

PROFITABILITY

PRODUCTIVITY

LEADERSHIP & DIRECTION

PRIORITY MANAGWMN

6 Levels of

Business Growth :

L6 – Building Values

L5 – Building 2nd Level Management

L4 – Building High Performance Work Force

L3 – Building Efficiencies

L2 – Building Profitable & Cash Flow Marketing

L1 – Building Foundation


ABA Malaysia comprises of two operating companies –Action Business Advisors Sdn Bhd, 1138506-T (Business Diagnostics and Advisory Services) and In-Support Consulting Sdn Bhd, 634472-P, Franchisee for ActionCOACH 2006-2015 (Business Workshops, Seminars, Forums & Masterminds). For more information, visit our corporate website and find us on Social Media.

Meet Our Team

DR ASRI JUSOH

PRESIDENT \ SENIOR BUSINESS ADVISOR

His roles as President and Senior Business Advisor includes designing advisory programs, overseeing research, development and innovation activities, overseeing advisory quality, firm’s compliance and sustainability. He also leads several focus groups where small business owners meet up regularly to discuss on strategic issues and plan for their businesses, share their success stories, learn from each other in a think-tank setting and build strategic alliances. Currently he serves as Industry Mentor for Asia Pacific University of Technology and Innovation (APU), overseeing his family-owned Iron Brigade Functional Studio, conducting research studies and writing articles on small business sustainability management as well as guiding & advising Doctoral (DBA) candidates whose research interests closely intersect with him.

 

He carries with him extensive employment experience in managerial and financial accounting, auditing, corporate finance and capital trade financing during his 23 years attachment in various roles and functions with Audit and Accounting firms, Merchant/Investment Bank, Finance, Leasing and Discount Houses, Commercial Bank and General Insurance Companies. He also carries over 19 years of entrepreneurial experience where he started his business journey in 2006 by being one of the Malaysian Franchisees for Las Vegas-based ActionCOACH Business Coaching (formerly known as Action International) for 10 years (2006 - 2015), operated under the firm’s tradename ActionCOACH Subang Jaya. He was one of the earliest

ActionCOACH’s franchisees in Malaysia and among 2,000 plus franchisees worldwide. During the business franchise period, he was awarded with Rookie Business Coach (Feb 2006), Bronze Business Coach (Aug 2006), Silver Business Coach (Feb 2007) and Gold Business Coach (Aug 2008). As part of his overall

remarkable achievement as a Franchisee, he was inducted into ActionCOACH’s President CLUB (Miami, Florida, Aug 2011). 

SHAMSUL AFZAN

GROUP CEO \ SENIOR BUSINESS ADVISOR

His roles as Group CEO and Senior Business Advisor includes leading executive team, developing leaders and ensuring the annual and strategic goal is established, communicated and achieved. Since 2015, he has advised and guided SME businesses from multiple business sectors in achieving their business goals, especially on critical areas from improving their financial performance (liquidity, profitability, solvency), accelerating their organizational development to building sustainable business frameworks and succession planning. He has also advised and guided SME business owners and their team in building, strategizing and implementing critical management systems that have measurably improved on the shareholders’ value. His vast experience in SMEs advisory with deep understanding of business management systems, enables him and ABA Malaysia’s Advisory Team to bring great value to any business organisations seeking to enhance their operations and profitability.

 

He has more than 20 years working experience with Telecommunication Companies, Commercial Banks, Financial Institutions, Technology Start-ups, Retail Business and Private Higher Learning Institutions. He joined ABA Malaysia in December 2015 as the Group Program Director and later advanced to the role of Group CEO and Partner of the firm. Under his leadership, ABA Malaysia continues to become the preferred choice for SME businesses seeking expert guidance.

ZAI OSMAN

GROUP DIRECTOR - FINANCE OPERATIONS & COMMUNICATIONS

Her roles as Group Director includes overseeing the finance operations and stakeholders communications of ABA Malaysia. She has over 20 years of working experience in corporate administration and communications, assisting top management at various divisions during her training and employment in commercial banks. Together with Dr Asri Jusoh, she co-founded ActionCOACH Subang Jaya in 2006 which she primarily was in-charged on franchise compliance, reporting and communication with Las Vegas-based Franchisor and ActionCOACH’s Master Licensee in Malaysia. At present she also oversees the family owned gym studio’s day-to-day administrations, finance & communications tasks.

NURASMIRA

OFFICE MANAGER

Her role as the Manager of the firm includes managing daily administrative, accounting & finance functions for ABA Malaysia and its associate companies - In-Support Consulting Sdn Bhd and Iron Brigade Functional Studio. She also trains Office Central Accounting Software which is part of ABA Malaysia’s services offered to its clients. Prior to joining ABA Malaysia in 2019, she was attached to one of Malaysia's reputable FMCG brand for more than 3 years in-charged of outlet management.

LINDA MOHD DIN

COLLABORATION SERVICES MANAGER

Her roles as Collaboration Services Manager include projects planning, communication, co ordination and clients liaison. She also manages and facilitates program schedules, budgets and deliverables of advisory initiatives with collaborative partners. She carries with her more than 20 years of experience in customer relationship when she was with the commercial bank, telecommunication companies, logistic companies and consumer electrical products companies.

OUR STRATEGIC PARTNERS


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