We are a Business Advisory firm, focused in creating a better quality of life for entrepreneurs and business owners through better business.


Started its operations in 2006 as a Malaysian Franchisee of Las Vegas-based ActionCOACH, the World’s Number One Business Advisory company, with the primary objective to popularise and grow in the field of business advisory in Malaysia. So, from January 2006 to December 2015, our brand name was ActionCOACH Subang Jaya.

In December 2015, ActionCOACH Subang Jaya was rebranded to Action Business Advisors Malaysia, or in short, ABA Malaysia. We are dedicated to helping businesses grow and succeed. We provide business re-education, innovative strategies consultative and advisory to business owners who are seeking assistance as well as material advice to grow and transform their business. We are now one of Malaysia’s most talked-about business advisory firms.

ABA Malaysia has been actively involved in developing and implementing financial, operational and other critical management systems for small and medium-sized enterprises (SMEs) in more than 20 sectors. To date, we have reached out to thousands of SMEs in Malaysia through our leveraged engagements, and successfully levelled up their business growth and achievement to the desired levels.

In transforming businesses to become more effective & efficient, our Business Coaching, Mentoring & Advisory (CMA) methodologies focus on the following 4 areas:

Business Systems
Standard Operating Procedures
Key Performance Indicators
Human Capital Development

“If you really look closely, most overnight successes took a long time.”

– Steve Jobs

Our vision and mission as a company have always been the key to help our clients thrive in their industry.


To be the preferred choice by entrepreneurs in transforming their business.


To bring the entrepreneurs’ mindset at par with the business standards & requirements.

Meet Our Team

Based on our proven systems and tested methodologies as well as our experience in helping SMEs for more than 13 years, we believe that we had contributed to the success of developing entrepreneurs and better businesses nationwide, across more than 20 industries.



He has over 20 years of working experience in Accounting, Auditing, Corporate Finance during his training and employment with Merchant Bank, Finance Houses, Commercial Banks and Insurance Companies. Started his entrepreneurial journey by being a Malaysian Franchisee for US-based ActionCOACH Business Coaching from 2006 to 2015, known as ActionCOACH Subang Jaya.

In December 2015, Asri re-branded ActionCOACH Subang Jaya to ABA Malaysia. Using ABA Malaysia’s unique systems, Asri and his team work closely with the owners of SMEs in achieving their dreams. Apart from steering ABA Malaysia, he also sits     on the Board of several private corporations, taking the role of Corporate & Strategic Director.



He has over 18 years of working experience with specialization in Customer Experience and Business Development, during his training and employment with Telecommunication Companies, Commercial Banks, Financial Institutions, Technology Startups, Retail Outlets and Higher Learning Institutions. 

He oversees the growth of ABA Malaysia, as a preferred business advisory firm in Malaysia.


DIRECTOR, ABA PlanningClub &


She has over 15 years of working experience specialization in small business management during her training and employment with private educational institution and corporate companies. She started her venture in business since year 2008 through licensing program and franchise. She later continued her venture with SME group of companies until 2018, ending the Board Committee appointment in contract of service.

She oversees the progress of new SME projects by ABA Malaysia as a preferred business advisory firm in Malaysia. Pn Noraminah is also the Director of ABA PLANNINGClub, a business mastermind group for Malaysian business community, powered by ABA Malaysia.



She has over 20 years of working experience in corporate administration and communication, assisting top management at various divisions in commercial banks and large private corporations. Together with Asri Jusoh, she co-founded ActionCOACH Subang Jaya in 2006 (former brand name for ABA Malaysia).

She oversees the administration and communication as well as the internal systems & business compliance of ABA Malaysia group.



A graduate in Business Studies from Universiti Teknologi Mara (UiTM).

She oversees ABA Malaysia’s daily operations and administrative matters, inclusive of event coordination and clients services.

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