OUR STORY

We are Financial-Driven Business Advisory firm focusing on creating a better quality of life for entrepreneurs and business owners through better business.

History

We started our operations in 2006 with the brand name of ActionCOACH Subang Jaya, as one of Malaysian Franchisees for Las Vegas-based ActionCOACH (formerly known as Action International), the World's Number One Business Coaching company with the primary objective to popularize and grow in the field of business advisory in Malaysia.


The concept of business coaching was pioneered in 1993 by its founder, Brad Sugars. To-date ActionCOACH continues to blaze the trail and serves as the business coaching industry’s most innovative company. It has grown to be the number one business coaching firm in the world, with hundreds of proven systems and strategies that are guaranteed to get results. Each Franchisee has been hand-selected and carefully picked based upon their breadth of industry experience, coupled with their passion, commitment, and desire to mentor and guide the next generation of business leaders across every industry imaginable.

 

Upon completion of our 10-year franchise relationship with ActionCOACH in December 2015, ActionCOACH Subang Jaya was renamed Action Business Advisors Malaysia or in short ABA MALAYSIA. We provide business re-education, innovative strategies consultation and advisory to business owners who are seeking assistance as well as material advice to grow and transform their business. We are now one of Malaysia's most talked-about business advisory firms for small businesses.


With our financial-driven advisory approach, we have assisted more than 8000 businesses across more than 20 sectors nationwide since 2006, of which they had gone through our Business Diagnostics Services (Business Review and Business Assessment) and Business Monitoring and Advisory Programs, in improving their business efficiency and management operations, helping them on how to run their business effectively and grow their business sustainably, and bringing back their business excitement through developing and implementing financial, operational and other critical management systems based on our proven and tested methodologies.


One thing we saw was that most small business owners are really good at their trade or profession but were never really taught how to run a business, and end up working harder and longer trying to figure out how it is all supposed to work. Statistics (SME Corp Malaysia, 2020) tell us almost 50% of small businesses end up failing in the first 5 years and large number do it the tougher way than they have to.



In transforming businesses to become more effective & efficient, our Business Monitoring & Advisory (BMA) methodologies focus on the following 4 areas:

Business Systems
Standard Operating Procedures
Key Performance Indicators
Human Capital Development

“If you really look closely, most overnight successes took a long time.”

– Steve Jobs

Our vision and mission as a company have always been the key to help our clients thrive in their industry.

Vision

To be the preferred choice by entrepreneurs in transforming their business.

Mission

To bring the entrepreneurs’ mindset at par with the business standards & requirements.

Meet Our Team

Based on our proven systems and tested methodologies as well as our experience in helping SMEs since 2006, we believe that we had contributed to the success in developing more than 8,000 entrepreneurs on one-on-one basis nationwide across more than 20 sectors.

DR ASRI JUSOH

PRESIDENT \ SENIOR BUSINESS ADVISOR & RESEARCHER

Senior Business Advisor at ABA MALAYSIA.

He has over 20 years of working experience in various roles and functions in Financial Accounting, Auditing, Taxation and Corporate Finance with extensive experience in standard financial reporting for banking, financial institutions and insurance sectors during his employment with Audit and Accounting firms, Merchant/Investment Bank, Finance House, Leasing and Discount Houses, Commercial Bank and General Insurance Companies. He also carries with him over 17 years of experience as an entrepreneur where he started his entrepreneurial journey in 2006 by being one of  Malaysian Franchisees for Las Vegas-based ActionCOACH Business Coaching (formerly known as Action International) for 10 years from 2006 - 2015. He was one of the earliest ActionCOACH’s franchisees in Malaysia and among 2000 franchisees worldwide. He was awarded with Rookie Business Coach (Feb 2006), Bronze Business Coach (Aug 2006), Silver Business Coach (Feb 2007) and Gold Business Coach (Aug 2008). Aug 2011 in Miami, Florida, he was inducted into ActionCOACH’s President CLUB as part of his overall remarkable achievement as a Franchisee. 

 

The business coaching concept was pioneered in 1993 by Brad Sugars and to-date ActionCOACH continues to be the largest and most successful business coaching franchise in the world. Using internationally-proven systems and framework with financial-driven advisory approach, Dr Asri Jusoh and his advisory team at ABA MALAYSIA have been working directly with business owners from startup to growth and investible levels since 2006, involving advising and monitoring on the implementation of growth, merger & acquisition and restructuring plans and strategies for more than 8,000 SMEs from over 20 business sectors nationwide on a one-on-one basis, for better growth and sustainability. 

 

As President of ABA MALAYSIA, he oversees the R&D, innovation, compliance and sustainability of the Firm. He also leads ABAPlanningClub - a business re-education platform where business owners meet up regularly to plan and strategize their businesses, share their knowledge, share their success stories, learn from each other in a think-tank setting and build strategic alliances. Dr Asri Jusoh is also involved in several activities such as oversees his family-run fitness business - Iron Brigade Functional Studio, which he started in Jan 2019, conducts research studies on sustainability of small businesses as well as guiding and advising Doctoral candidates whose research interests closely intersect with him.


SHAM AFZAN

GROUP CEO \ SENIOR BUSINESS ADVISOR & RESEARCHER

Shamsul is an experienced Business Advisor with over 20 years of working experience across various industries, including Telecommunication Companies, Commercial Banks, Financial Institutions, Technology Startups, Retail Business, and Private Higher Learning Institutions. He joined ABA MALAYSIA in December 2015 as the Group Program Director and quickly advanced to the role of Group CEO and Partner in 2016, taking on the responsibility of driving the firm's growth. Over the past 7 years Shamsul has been guiding SME business in building, strategizing, and implementing critical management systems to achieve their business goals such as cashflow, profitability, solvency and organization development improvements that generated positive impact towards increased in shareholders’ value. He has also assisted businesses in resolving internal conflicts and preparing them to compete at higher levels. In response to the COVID-19 crisis, ABA MALAYSIA launched SME FLEXX, an initiative to assist small businesses affected by the pandemic. This initiative offers special business turnaround plans tailored to managing the crisis and helping SMEs navigate the challenges posed by the pandemic. Under his leadership, ABA MALAYSIA has continued to become the preferred choice for businesses seeking expert guidance. Shamsul's expertise in business advisory, coupled with his deep understanding of effective management systems, enables him to bring great value to any organization seeking to enhance its operations and profitability. His experience, strategic guidance and commitment to delivering tangible results, together with tested and measured ABA MALAYSIA’s advisory system, Shamsul is well-equipped to empower businesses to overcome obstacles, optimize performance, and achieve sustainable growth in today's rapidly changing business landscape.


ZAI OSMAN

DIRECTOR OF GROUP OPERATIONS & COMMUNICATIONS

She has over 20 years of working experience in corporate administration and communications, assisting top management at various divisions during her training and employment in commercial banks. Together with Dr Asri Jusoh, she co-founded ActionCOACH Subang Jaya which she primarily in charged on franchise compliance, reporting and communication with Las Vegas-based Franchisor and ActionCOACH’s Master Licensee in Malaysia. Currently, she oversees the operations and communications of ABA MALAYSIA. 


NURASMIRA

OFFICE MANAGER

Prior to joining ABA MALAYSIA in 2019, she was attached to one of Malaysia’s reputable FMCG brand for more than 3 years in-charged on outlet management. Currently, she oversees daily administrative matters of ABA MALAYSIA.


LINDA MOHD DIN

COLLABORATION SERVICES MANAGER

Linda has experience of more than 20 years in customer relationship while she was with multiple corporations in banking, telecommunications, logistics and consumer electrical products. Her roles and responsibilities cover coordinating projects, liaising with clients and internal teams. She also manages program schedules, budgets and deliverables. Linda facilitates project communication, tracking progress, and ensure timely execution of business advisory initiatives.


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